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Nearly Half of Portland SMBs Not Ready for Smartphone Consumers

November 4, 2015

With the next LSA Bootcamp set for Portland on Nov. 1, we took a look at the SMB market there. According to an online audit of 70,228 Portland SMBs by BuzzBoard, almost half (46.2%) don’t have a mobile-ready website.

The mobile internet is now the primary way consumers look for local business information according to a 2015 consumer survey from the Local Search Association (LSA). This means these Portland-area businesses are at risk of losing sales when mobile users visit their websites and find a less than optimal experience.

Research from Google shows that in such circumstances a majority of mobile consumers will simply move on to a competitor. But in an increasingly complicated digital marketing landscape, SMBs across the country face a range of challenges not limited to mobile-readiness.

← Digital Targeting Not Priority for Half of Retailers‏Brand Websites Second Most Trusted Form of Advertising →

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