The mobile device has brought rise to the always connected consumer. 2015 LSA data shows that some are more connected than others and these mobile “fanatics” represent almost half of the smartphone user population surveyed.

Mobile “fanatics” defined as those who conduct more than 10 searches per week on their mobile devices, turned out to constitute 43% of a recent LSA/Thrive Analytics survey sample (n=2,147 U.S. adults). Mobile “fanatics” favor search engines vs. less engaged “standard” mobile users.

The demographic profile of the mobile “fanatic” segment skews toward younger more affluent people. 80% of this segment is between the ages of 18-43 with over half having household incomes above $50K.