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Mobile-Friendly SMB Websites Seeing Boost in Page-Views Post-Mobilegeddon

September 23, 2015

The staggering growth in consumer online searches via mobile devices led to Google’s heavily publicized mobile search algorithm change earlier this year. Often referred to as “Mobilegeddon,” the update boosted the mobile search rank of mobile-friendly websites. And according to recent LSA research, for the 70% of SMBs that actually have a website, 60% aren’t mobile-friendly.

To gauge the actual impact the Mobilegeddon change had, small business mobile site developer Duda spent six weeks before and after the algorithm update looking at roughly 4,700 small business websites that were already mobile-friendly. What Duda found was that on average, these SMB sites saw a 10.8% increase in page views post-Mobilegeddon.

Interestingly, sites with the smallest traffic levels before the update saw the biggest gains and according to Duda this was the most unexpected aspect of the findings.

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