Delivering a positive mobile experience to customers has never been more important. Studies continue to show that poor mobile experiences result in businesses and brands being overlooked by customers.

According to a new study, 57% of consumers said they were not likely to buy online from a non-mobile friendly local business site. This applies equally to national brands as well.

While the finding is logical as it relates to ecommerce, it’s a stand-in for a broader proposition: not delivering good digital/online experiences will result in a loss of good will and purchases of local consumers.